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However, it provides more value as a marketing tool geared toward consumers, rather than business-to-business (B2B), and can be time-intensive to monitor effectively. From a business perspective it’s most effective providing information and promoting special offers, content and events. It’s probably more apt to view social media as another communications tool, which allows you to build and maintain customer relationships in an instant, even intimate way that wasn’t possible before. Anya Web Solution, the best in digital marketing services, are backing up brands with the social media management, marketing, and ORM activities